Qatar Duty Free Launches A Burberry Boutique With A Brand-new Luxury Design Concept

2022-05-15

Qatar Duty Free (QDF) is delighted to unveil a brand-new luxury design concept Burberry Boutique at Hamad International Airport (HIA). Adding to an impressive portfolio of luxury brands available for travellers shopping at QDF, the new boutique offers an attractive selection of ready-to-wear pieces, outwear pieces, bags, accessories and adding shoes as the latest addition to the product categories. The finest luxury products can now be found at the new Burberry Boutique, as well as the brand’s signature pieces; such as Lola and Olympia bags, the iconic trench coat and classic cashmere scarves.

The new luxury design concept takes on a minimalist approach with edgy dimensions to give its space a breath of fresh air. The store is designed with a curved façade and a champagne colored exterior reflecting the brand’s new modern and contemporary brand identity. The interior of boutique captures the essence of the brand in a unique and bold setting with brown and champagne walls and ceiling colors and a check tile floor pattern.

The new Burberry Boutique is located at the luxury boulevard in HIA alongside an impressive portfolio of high-end brands at Qatar Duty Free.

Qatar’s Hamad International Airport, in partnership with Qatar Duty Free, continues to look out for exclusive retail, hospitality and lifestyle experiences to match the needs of its millions of visitors – offering a unique opportunity for brands and businesses to connect with a truly global audience. HIA’s expansion, which is split into phase A and phase B, is set to increase the airport’s capacity to 58 million passengers annually during phase A by 2022 and then to more than 60 million passengers during phase B – which will commence post the FIFA World Cup Qatar 2022™. Ranging from art collections, lush greenery and a wide array of contemporary retail and dining concepts among other leisure attractions and facilities, HIA’s expansion will completely transform the multi-dimensional offerings of the five-star airport, integrating a host of facilities and offerings under one expansive world-class terminal. The airport’s expansion plan design will also allow passenger flow to seamlessly tie up with the existing world class terminal and at the same time improve the overall passenger experience, including minimising travel distances for connections, providing clarity and intuitive wayfinding and a unique passenger experience through the lush rainforest and garden.

As the Official Airport Partner for the FIFA World Cup Qatar 2022™, HIA is ready to create memorable experiences for travelling fans from across the globe by hosting the best stores and boutiques and ensuring seamless connectivity though the airport. With fan zones, spaces for diverse artworks, and a dedicated events terminal, the World’s Best Airport is fulfilling its potential as a multi-faceted venue for all visitor types travelling to Qatar pre, during and post the FIFA World Cup Qatar 2022™.