Plaza Premium Group Promoted Bora İşbulan As Deputy CEO
Plaza Premium Group (PPG), the world’s leading airport hospitality service provider, is pleased to announce the promotion of Mr Bora İşbulan as the Group’s Deputy CEO, to lead the Group’s global expansion plan and continue the successful execution of the company’s business transformation strategy.
Mr Bora İşbulan, who joined Plaza Premium Group in Year 2020, has been instrumental in steering PPG’s global expansion, which targets to expand from over 180 lounges to over 500 lounges by 2024/25 through growing both the Plaza Premium Lounge venues and through affiliate lounge networks. In his new capacity, he will be taking on a greater leadership role across the company to help focus on ongoing growth, and also responsible for creating a wider global network built via strategic consolidation and alliances with industry players, positioning PPG within the top 100 busiest airports worldwide.
Spearheading the Group’s strategic business development globally, Mr Bora İşbulan brings his international experiences to lead key projects and initiatives such as successfully expanding the Group’s global network and strategic partnerships with industry partners in EMEA, India, Latin America, USA. Subsequent to the Group’s business transformation strategy towards the future of travel, he led the team to re-engineer travel demand strategy by reassessing the needs of the industry and direct consumers, as well as implementing aggressive growth planning & supply strategy by addressing the diversified needs of global customers. To enforce the Group’s “Build Back Better” mission post pandemic, Mr Bora İşbulan drives an industry-wide business re-modelling exercise to consolidate resources and efforts to support demand and distribution, as a goal to reformulate current product and distribution offerings and reshape distribution dynamics through strategic partnerships.
To drive Group’s digital transformation onto another level, Mr Bora İşbulan also led the Group to introduce the new Airport Passenger Service Solutions to airports and level up information and technology driven decision-making to further enhance customer experience, product creation, operation efficiency and commercialisation for both partners and the Group.
Commenting on the new appointments, Plaza Premium Group Founder and CEO Mr Song Hoi-see said “I would like to extend my warm congratulations to Bora on his promotion in the new year. PPG is growing and continuing to expand its global footprint and evolve to deliver its service offerings holistically. Bora played a key role in the strategic growths under business transformation strategy in the context of an unprecedented pandemic. I have great confidence in Bora, there is no doubt that he will contribute greatly to the future success of PPG!”