Airports Innovate: The Evolution of Airport Brand Strategies

Gone are the days when airports were merely hubs for air travel. Today, airports are emerging as distinguished brands, becoming destinations in their own right, offering a seamless blend of top-notch amenities not just for air travellers but also for non-air travellers.  

This trend will be one of the topics of discussion at the upcoming Airports Innovate in Muscat, Oman, scheduled from 20-22 November 2023. 

Leading brand strategists such as Ms. Shalini Rao, Chief Marketing Officer, Bangalore International Airport Limited; Mr. Claus Grunow, VP Corporate Strategy and Digitisation, Fraport AG; Dr Yousuf Al-Bulushi, CEO, AWJ Innovation will be sharing their insights on Brand Strategy and Innovation: New Steps for Customer-Centric Brand Innovation.  

With Mr. Jérôme Lepage, Marketing & Business Development Director at JCDecaux, leading the discussion, the brand experts will speak on customer-centric brand innovation within the airport business. 

The conventional marketing approach has now been replaced with innovative strategies. This includes digital storytelling and hosting live shows to create a dynamic and engaging environment. Loyalty programmes, a concept previously unheard of in the context of airports, have now become part of the strategies aimed at building a positive perception among passengers. 

Showcasing art and culture is another way to create a sense of place. As a gateway to the city and nation it serves, airports are exploring influencer marketing to engage with audiences beyond its catchment area.  

About Airports Innovate 
Airports Innovate is a platform for game-changers and innovators to demonstrate their disruptive ideas and solutions that have the potential to shape the future of airports. Under the theme 'Dynamic Think Tank, Reveal the Future,' we have assembled a line-up of leading tech giants from Amazon Web Services and Google Cloud, Huawei and many other innovators from the aviation sector. Imagine a future where artificial intelligence transforms passenger experiences; where metaverse elevates our airport experience; where planes are not the only way of travel; and where futuristic airport designs evolves with sustainable architecture for seamless connectivity. These are some of the interesting topics that will be at the centre of our discussions. 

Join us in Muscat to discover more. 

Register now

𝗔𝗶𝗿𝗽𝗼𝗿𝘁𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲 
🗓️ 20-22 Nᴏᴠᴇᴍʙᴇʀ 2023 
📍Oman Convention & Exhibition Centre, Muscat, Oman 
📧 Enquiry: info@airportsinnovate.com 
🔗 Details: https://bit.ly/3OwoMrc