Plaza Premium Group launches "Joy of Gifting" Campaign, bringing Global Lounge Access to loved ones this festive season

Plaza Premium Group (PPG), the world’s leading provider of integrated airport hospitality and passenger service solutions, is delighted to announce its 2025 "Joy of Gifting" campaign.

This festive initiative empowers travellers to share the gift of comfort and convenience by offering a Global Lounge Pass to their friends and loved ones, giving them access to 88 PPG airport lounges across Europe, the Americas, Asia, the Middle East, UAE, and Africa.

Whether it's for business or leisure, this pass transforms weary airport waits into relaxing, productive, or celebratory moments, especially during the busy festive travel season.

The global passes can be gifted across our suite of award-winning lounges, from key airport hubs such as Hong Kong, Dubai, Toronto, Rio de Janeiro, Singapore, Dallas and London, to our ‘la dolce vita’ lounge in Rome, and our new Khmer inspired new lounges in Phnom Penh, and many more! There will also be a host of festive menus and treats on offer for travellers.

“Our Joy of Gifting campaign enables everyone to surprise the special people in their lives with a unique and valuable travel experience," said Mei Mei Song, Chief Transformation Officer, Plaza Premium Group. “It is all about sharing those little moments of comfort that make a big difference. Giving a Global Lounge Pass means giving more than just access - it's the gift of peace, luxury, and care wherever your journey takes you."

Reasons to choose a Global Lounge Pass for gifting:
•    Easy online purchase of Global Lounge Passes, redeemable at 88 eligible Plaza Premium lounges globally
•    Part of Smart Traveller (ST): Membership benefits. Points earning & redemption. Special deals, discounts and more globally
•    Value for Money: The more you buy, the more you save (Up to 50%)
•    Shareability: Instantly share the lounge passes with friends and family. Forward via email or the Smart Traveller (ST) app
•    Validity: The pass is valid for 12 months from date of activation 

For more information on how to gift a Plaza Premium Global Lounge Pass and details of the campaign, visit https://www.plazapremiumlounge.com/en-uk/ppl-pass/ppl-pass-home
                                    

Smart Traveller: A World of Rewards Await in Every Airport
Smart Traveller is Plaza Premium Group’s Global Travel Digital Experiences & Rewards Programme, designed to enhance airport experiences for travellers. It offers exclusive rewards and tailored benefits for every journey, whether departing, in transit, or arriving in airports across the world.
 
Powered by Plaza Premium Group’s (PPG) proprietary technology Arrture, the personalised digital solution seamlessly combines all the Group’s hospitality offerings into one easy-to-use app. Members can also enjoy rewards, exclusive offers, benefits, and service packages from PPG and its partners.

The Smart Traveller programme currently has almost 1.4 million global members since launching in 2019. Smart Traveller is designed to enhance the travel experience by providing a comprehensive one-stop solution that includes access to airport lounges, hotels, boutique marketplaces, and a variety of lifestyle services.

As a global airport rewards program, Smart Traveller allows frequent travellers to earn points and redeem them throughout their airport journey for enhanced airport services, including lounge access, accommodation options, dining experiences, and personalized meet-and-greet services.

The Smart Traveller marketplace currently possesses a wide curated selection of travel and lifestyle products which can be redeemed via the point reward system. Different products will be available at different locations, making the experience even more interesting, and encouraging members to visit new places to unlock new benefits, enhancing journeys everywhere.